What are Shelftacular! Wire Shelf Covers?
Shelftacular! Wire Shelf Covers stabilize and create a smooth surface on wire shelves. While they are easy for homeowners to install themselves, they are an ideal lower-cost offering for home-organization professionals.
The Covers are made of sturdy plastic and will be available in 12”, 16” and 20” depths, with each piece 34” in length.
Covers attach to the back of any wall-mounted wire shelf with pre-cut hook and loop fabric Connectors that fit through slots in the Covers and loop around the back of the wire shelf.
Covers can be linked together with a Cap, which will bridge gaps between two Covers to prevent clothing snags.
Shelftacular! Wire Shelf Covers are patent-pending, and the name Shelftacular! Wire Shelf Covers is trademarked, all rights reserved. Click here to see further product specifications.
Who is Shelftacular!’s Market?
While the short answer to that is “anybody with wire shelving,” we’re focusing our marketing efforts on working women aged 29-59, who live in apartments or condos, who are single and/or have small children.
What Makes Shelftacular! Wire Shelf Covers Special?
For Home-Organization Professionals:
- Less labor to install enables you to do more jobs faster.
- Adds a lower-cost option to expand your client base.
- Will custom-cut for pre-paid orders.
- NAPO sponsor.
- Attract the growing female and urban DIY markets.
- Available for drop-shipping.
- Lower MSRP than most DIY options.
Why Should You Consider Reselling Shelftacular! Wire Shelf Covers?
There are 18 million apartments in the U.S. alone - people who can't change their wire shelving even if they wanted to. Add in the homes and condos built with wire shelving and that’s a lot of opportunity! We estimate the high-opportunity target market to be in excess of $60M.
We'll help get the word out:
- New mover coupons.
- On-site promotional items such as tape measures and scissors giveaways.
- Online retargeting and other digital marketing efforts.
- Will coordinate our marketing efforts around our resellers’ locations and strategies.
Shelftacular! Wire Shelf Covers are a logical after-market product for those who can’t or don’t want to replace their wire shelving. Our goal is to improve the utility of the existing wire shelves, not replace them. Click here to contact us about pre-ordering for Q418 delivery!
Shelftacular! Wire Shelf Covers is a woman-owned small business headquartered in beautiful Austin, Texas. Shelftacular! Wire Shelf Covers are made in the U.S.A. Patent pending and all rights reserved, y'all.
How Do You Know the Market is Interested?
I decided to pursue this idea because of the enthusiasm I heard from everyday people I spoke to. Many of them told me stories of clothing ruined, glass broken and just the irritation of looking at things hanging through the wires.
To formally validate the concept, we conducted a three-phase Opinionista Program:
First, volunteers evaluated the prototypes. Their evaluations were off the charts! No one who tried the product didn't love it. Of those who tested the product who had additional wire shelving in their homes, 90% ordered more when it went on sale. Many bought more Shelftacular! for their families!
Next, we did a general survey of over 200 women, broken out by age and home rental/ownership. The results were unequivocal - there is a need for this product! Less than 8% of respondents are happy with their wire shelves as they are.
Finally, we spent a year selling the prototypes through Amazon and on this site. We won the "Buy Box" on Amazon 100% of the time, and the only returns (except one) we received were for purchase of the wrong size or packages damaged in shipping.
We've been prudent, and we've listened to the market. Now it's time to go big! We plan to go into full production in 2018.